Creating and Configuring TikTok Pixel on the Leeloo.AI Platform
- Andrew Mose
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TikTok Pixel is an analytics tool that allows you to track user actions on LGT pages created within the Leeloo.AI platform. It helps measure ad performance, configure conversion events (e.g., subscription), optimize campaigns, and build audiences for remarketing.
1. Setting Up and Registering TikTok Pixel
1.1 Logging into TikTok Business
1. Go to the TikTok Ads Manager website.
2. Log into your TikTok Business account.
3. In the left menu, select Events Manager.
TikTok may request a verification code sent to your email.
1.2 Creating a New Pixel
4. Click Connect Data Source.
5. Select the Web tab and click Next.
6. Enter the URL of your LGT page (created in Leeloo.AI).
7. Click Next.
8. Select Manual Setup.
9. From the list, choose TikTok Pixel and click Next.
10. Enter a name for your pixel and proceed.
11. Copy the generated pixel code.
2. Installing the Pixel Code in Leeloo.AI
2.1 Accessing the LGT Editor
1. Open the editor for the desired LGT page in Leeloo.AI.
2. Go to the Traffic tab.
3. In the Scripts section, locate the Head Tag field.
4. Paste the copied TikTok Pixel code into this field.
5. Click Save.
3. Configuring Conversion Events via Event Builder
3.1 Launching Event Builder
1. Return to TikTok Events Manager.
2. Click Launch Event Builder.
3. On the left, click Add Event.
4. Select an element on the page (e.g., Telegram button).
5. Click Next.
6. Choose the event, such as Subscribe, and click Confirm.
7. Repeat the steps for other buttons/elements (e.g., "Learn More" button).
8. Ensure all necessary events are configured.
9. Click Finish.
4. Testing the Pixel
1. After completing the setup, click Next.
2. Go to the Test Events tab.
3. Copy the link to your LGT page.
4. Paste the LGT link into the left section of the Test Browser Event screen.
5. Click Generate QR-code.
6. Scan the generated QR-code.
7. Perform the configured event action, e.g., click the subscription button for a contact channel.
8. The test event will appear in the Event Activity screen.
9. Return to the previous tab and click Finish.
Typically, events set up via TikTok Pixel will appear in Event Manager within 30-60 minutes of being sent. However, in some cases, it may take up to 24 hours to be processed.
5. Adding New Events to an Existing TikTok Pixel
1. Go to the Event Manager and open the Data Sources section.
2. In the settings of the TikTok Pixel, click on its name/title.
3. In the Overview tab at the bottom, click Add Events and select Manual Setup.
4. In the pop-up window, select TikTok Pixel and click Next.
5. If necessary, apply the new code to another LGT page: copy the code and paste it in the LGT editor under the Traffic tab > Scripts section > Head field. Then click Next.
6. At the Set up events step, go to Launch Event Builder and add the new event to the respective elements or buttons.
7. After setting up the events, return to Verify Pixel setup. To test the event's functionality, follow the instructions in Section 4.
8. Click Finish.
Congratulations! You have successfully installed and configured TikTok Pixel in Leeloo.AI. You can now track user behavior, improve the efficiency of your ad campaigns, and utilize the collected data for retargeting.
Any changes to the page structure may affect the Pixel's functionality. If you make structural changes to the page, we recommend rechecking event accuracy in the Event Builder.