Comments under posts on Instagram, replies to stories, replies to direct messages - all these are lead generation methods that are now available with Instagram integration into Lila.
Instagram, similar to Facebook, has restrictions:
24-hour rule, where after 24 hours after the bot’s last message, communication with a person will be unavailable until he responds to your bot. To avoid this, engage the person in communication with the bot so that it sends messages regularly.
The buttons only work from a mobile phone. Rarely does anyone use Instagram from a PC, but still)
There is no LGT for Instagram; it implements a different principle of lead generation through: replies to stories, comments on posts, direct messages.
Message sending speed. You can familiarize yourself with the restrictions at this link:https://developers.facebook.com/docs/messenger-platform/instagram/rate-limit
If your stories or posts are advertising (marked “advertising”), then read the nuances of work at the end of this document
In order to connect Instagram, you will need:
Facebook Account
1. Facebook account on which the page was created. (or create a new one in Facebook. Section Pages - Create new)
Business Account Instagram
2. Instagram business account. Which you can either switch to in the Instagram application settings, or create a new business account.
Facebook Page
3. The Facebook page with which you will need to link your Instagram account. This page must be connected to Lila, too.
Linking FB page to Instagram account
Go to FB to your page that needs to be linked to Instagram and click “connect Instagram”
Log in to your Instagram account and give the necessary permissions
After you have created an Instagram business account, linked it to your Facebook page and given permission to exchange messages, we proceed to connecting your Instagram account to Lil.
In order to connect your Instagram account to Lila, go to the Settings - Messengers section, click on the “Update permissions” button
After this, we proceed step by step, log in to the FB account to which Instagram is linked. After you go through all the steps and give all the permissions, click “+new connection”, select Instagram and select the page to connect.
At this point the connection is complete, you can go directly to the settings.
Before making settings in Lilu, you need to publish a post or stories on Instagram.
In order to set the settings for subscribing via Instagram, open the section AI support - Automation of responses - Replies to Instagram comments.
How to set replies for an Instagram post
How to set replies to stories on Instagram
Creating an Instagram bot menu
When replying to stories, the user will immediately subscribe to the LGT you specified
when replying to an Instagram post, the user will subscribe after he replies something to the message that will come to him automatically, therefore, for Insta posts, use replies with a call to action.
if you correspond not through the platform, but directly in Direct, then such messages will not be displayed on the platform
Automation of responses in Direct.
If you want to set a universal response to any direct message from your bot, use the response to an unrecognized message.
If you want to track a specific answer, use Smart Replies for your Instagram bot.
Often, our users, when their Instagram account is connected to Leeloo.ai , respond to clients directly from the application on their smartphone. This is convenient when you are traveling, or, for example, your lights are turned off. For such cases, we have implemented a functionality where Leeloo.ai can see all the correspondence that is conducted with the client, regardless of the device used.
Note! When you change the FB page linked to your Instagram account, re-issue permission for messaging in the Settings section.
For Instagram accounts, events will not be transmitted via the FB serverside API due to the fact that the main parameter for transmitting an event is Fbclid, and when subscribing via Instagram, such a parameter, unfortunately, will not be transmitted.
On Instagram you can only send: an image, cardbox or message template; other elements are not available for sending, unfortunately.
At the stage of connecting the page to the platform, you need to check the permissions, they all must be enabled for the bot to work correctly
Reply messages (replies to specific messages in Direct)
Often, clients respond to certain messages from a Direct conversation. For convenience, we have integrated with Instagram in such a way that you can see right in the Chats inside http://Leeloo.ai which specific message the client responded to.
Sending videos to Instagram Direct
Often, our users need to send a video to their client via Instagram Direct. We have implemented an implementation for sending videos.
Sending audio to Instagram Direct
We also implemented sending an audio message:
Fast and convenient: Sending an audio message takes less time than writing text, so it can be a convenient way to communicate, especially if you're short on time or on the move.
Time saving: If you need to convey a large amount of information, an audio message can be a faster and more efficient alternative than writing a long message.
Emotional Expression: An audio message can convey emotions that may be difficult to express in a text message. The voice can convey intonation, mood and feelings, which makes communication more emotionally rich.
Ограничения по типам и размерам файлов Instagram
Тип медиа файла | Поддерживаемые форматы | Максимальный размер |
|---|---|---|
Audio | acc, m4a, wav, mp4 | 25MB |
Image | png, jpeg, gif | 8MB |
Video | mp4, ogg, avi, mov, webm | 25MB |
Card box в Instagram
We also implemented Card Box in Instagram Direct.
Card box on Instagram is a feature that allows businesses to add products to their Instagram page and sell them directly through the app.
Some benefits of using Card box on Instagram for business include:
Increase Sales: The Card box feature allows users to view and purchase products directly from a business's Instagram page, which simplifies the purchasing process and can lead to increased sales.
Increased visibility: Adding products to Card box can also lead to increased visibility of the brand and products as they can appear in Instagram search results and in the Explore section.
Improved customer experience: The Card box feature can help simplify the purchasing process for customers, which can lead to an improved overall experience with a brand's products.
Increase Brand Awareness: Card boxes can also help businesses increase their brand awareness as adding products to an Instagram page can lead to more interactivity from users.
Increase Conversions: Using Card box can help businesses increase conversions as customers can easily and quickly purchase products without leaving the Instagram app.
Overall, using the Card box feature on Instagram can help businesses increase sales, brand awareness, and improve the overall customer experience.
Checking your Instagram account subscription
Trigger "subscribe to page". With its help, you can check whether a person is subscribed to your Instagram account or not, in order to implement even more actions with your subscribers.
There are 2 states: subscribed to the page, unsubscribed from the page.
For it to work, a trigger must be launched for the person, the countdown must begin, during the time specified in the trigger the person must subscribe to an Instagram page that is connected to the platform and write a message to the Instagram bot so that the system understands that he has subscribed.
If a person who has already subscribed to the Instagram page hits a trigger, it will not work for him. To do this, before the trigger we put a “filter” by subscription to the page and indicate “the user is not subscribed to the page” (example in the screenshot below)
Working with advertising stories and posts
In order to successfully work with advertising stories and posts on Instagram, use “Smart Reply” to set trigger words and indicate LGT Smart Reply to subscribe to the sales tunnel. It is NOT necessary to use “replies to Instagram comments” in this case
Example
We will show examples of setting up Instagram for the “products” niche, for a niche - Instagram women's clothing store.
Setting up Smart Reply.
Setting up a sales tunnel.
The beginning of the tunnel begins with the LGT block, then there are 2 filters: the first - through the communication channel, in order to check that the person has subscribed from Instagram, the next, the filter “by subscribing to the page” which checks whether the person has subscribed to an Instagram account or not.
In order to create such a scheme step by step and check it, you need to:
create a sales tunnel and create an LGT Smart Answer in it. After which, connect and add a chain of messages. For the test, for now you can simply add any message with the words “test test” and in the future you will add your content.
Go to the AI support - Smart answers section and check that you have selected the “default answers” answer category
Click on the “Create group” button and in the window that appears, in the “select leadgeantool” field, add the created LGT Smart answer. To add, start typing its name and you will be offered a choice from the drop-down list.
After adding a smart answer, you need to set trigger words. Enter a word and click on the “add” button
By clicking on the “add response” button, a message constructor will open where you can add content that will be sent to the person after he enters the keyword that you specified.
After you have completed these settings, go to the direct message of your Instagram page that you connected (use any other page to check) and send the trigger word. In response, you will first receive the message that you specified in the “add response” field, and then the sending of content from the sales tunnel will begin.