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If you need to track the effectiveness of different traffic sources (IT), you can do this by creating UTM tags in LGT. A UTM tag corresponds to a specific traffic source.
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Параметр UTM - метки | Значение | Пример |
|---|---|---|
utm_source | The type of advertising platform on which ads are displayed. For example: Facebook, Google | utm_source=facebook |
utm_medium | Type of traffic, for example: cpc cpm target | utm_medium=cpc |
utm_campaign | Names of the advertising campaign. For example: test company | utm_campaign=test_camp |
optional UTM tags (used as needed):
Параметр UTM - метки | Значение | Пример |
|---|---|---|
utm_term | The keyword that triggered the ad to appear in Google Ads Ad group names - for Facebook Ads | utm_term=buy_shoes |
utm_content | Information that helps differentiate between ads if other parameters or ad names on Facebook match | utm_content=text |
Also, the http://leeloo.ai platform supports dynamic URL parameters, which can be added by a source of advertising traffic each time an ad is clicked. Using this information, you can highlight the ads from which the highest share of advertising reach comes or what type of ad was selected.
Our service can accept and transmit most dynamic URL parameters. Let's look at the main ones that can be found on the most popular advertising platforms.
Параметр | Значение | Пример |
|---|---|---|
source_type | Type of platform on which the ad was displayed | search - search platform; |
source | Site name | site domain (url) - when displayed on networks; |
addphrases | Is this display triggered by automatically added phrases? | yes—show one of the additional phrases; |
position_type | Block type, if the impression occurred on the search results page of the advertising platform | premium - special placement; |
position | The exact position of the ad in the block | 0 - ad was shown in advertising networks |
keyword | Key phrase for which the ad was shown (for Google, Yandex) | Keyword text without negative keywords |
network | Site type: search or context (for Google Adwords) | g (Google Search), s (Search Partners) or d (Display Network) |
placement | Platform, only for (KMS) | address of the site where the ad was clicked (homepage) |
adposition | Ad position | 3t2 (3-page, t - position at the top, 2nd place) or none (KMS) |
creative | Unique ad ID | 16541940833 (to see your Facebook ID, add the appropriate column to the tab) |
matchtype | Match type of the keyword for which the ad was shown | e (exact match), p (phrasal) or b (broad) |
keyword | The keyword for which the ad was shown on the display network or search network | guitar case |
device | Device type | m (mobile phone), t (tablet PC) or c (computer, laptop) |
target | Placement category (for placement targeting only) | Cooking |
ifsearch:search | Display on search | Search |
ifcontent:content | Display on display | Content |
adtype | Ad unit type (only for campaigns targeting products) | pla (product advertisement), pe (extension “additional information about the product”) |
devicemodel | Device brand and model | Apple+iPhone |
ifmobile:mobile | Display on a mobile device. After the colon, you can specify the value you need. | mobile |
gclid | Automatic URL tagging to track ad performance in Google Analytics |
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