Traffic sources, UTM
- Customer Service
- Oleg Padalko (Unlicensed)
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If you need to track the effectiveness of different traffic sources (IT), you can do this by creating UTM tags in LGT. A UTM tag corresponds to a specific traffic source.
Utm tags are a tool that helps the analytics system determine the source of traffic. The Utm tag in the http://Leeloo.ai platform is a parameter that is added to the end of the link to LGT and identifying the traffic source:
When creating an LGT, a standard traffic source is generated (Default traffic source). It does not have a UTM tag, so a link to this traffic source is equal to a link to LGT: https://wep.wf/n3yabg
To create a UTM tag in LGT:
Go to LGT settings. To do this, click on its name.
Go to the "Traffic Settings" tab.
Click on the "Add traffic source" button
Enter the name of the traffic source. This could be a website, an advertisement, etc.;
Click on the "Save" button. - A traffic source is created.
Click on the name of the traffic source that appears below.
LHT will open in a new window. The address bar will contain an address like this: https://wep.wf/n3yabg?traffic_mark=d9jtbb. As we can see, the parameter traffic_mark=d9jtbb, the so-called UTM mark, which determines the source of traffic, has been added to the link to LGT https://wep.wf/n3yabg. Copy the address from the address bar and paste it into the appropriate traffic source: on the website, in an advertising post, etc.
You can also copy the LGT address with a UTM tag by clicking on the button in the list of traffic sources.
In the client card you can see where the subscriber “came” from.
In the Analytics section you can see analytics for each traffic source. To do this, click on the name LHT. A list of traffic sources that belong to this LGT will open. Statistics on traffic sources are summarized and statistics on LGT as a whole are obtained. Thus, you can place different IT on different sites, and see both general and separate statistics.
To do this, we find the tunnel we are interested in, click on its name, after opening the LGT list for this tunnel, similarly click on the name of the LGT, where the traffic source we need is located. A table with a list opens
traffic sources.
Кликаем на надпись LEELOO и перед нами открывается все источники трафика для данного ЛГТ, в том числе созданные нами. по каждому можно посмотреть детальную статистику.
The traffic source can be deleted by clicking on the red cross; you can change their names.
You can add a traffic source only after generating a link to LGT, that is, after the Default traffic source is generated.
Traffic sources with redirect
Now the utm tags with which the user enters the platform are saved in the system behind him and are transferred to external resources when he goes to them from the sales tunnels. Thus, data on utm tags can be further used for end-to-end analytics on external resources. In the customer card you can see a set of tags with which the person signed up for your account.
Data about users' utm requests is displayed in the client card.
UTM tags are code fragments that are added to the URL and transmit complete information about each visitor’s transition, containing additional data, to web analytics systems. Each parameter in a UTM tag consists of two parts: the name of the parameter and its value.
The maximum length of one parameter (custom field), or UTM tag - 255 characters
You can see this data in the link of your LGT immediately after the “?” sign. For example:
Where:
https://wep.wf/mkuy4 - link address to your LHT,
utm_source/medium/campaign - names of UTM parameters,
facebook/target/test_camp - their values.
The meaning of UTM tags in this case:
facebook - the resource where the advertisement was placed - the source that brought the user to the site;
target - type of traffic, targeted advertising;
test_camp is the name of the advertising campaign.
Label types
Our platform supports the transmission of the following types of UTM tags:
mandatory (which must always be present in the record) example:
Параметр UTM - метки | Значение | Пример |
|---|---|---|
utm_source | The type of advertising platform on which ads are displayed. For example: Facebook, Google | utm_source=facebook |
utm_medium | Type of traffic, for example: cpc cpm target | utm_medium=cpc |
utm_campaign | Names of the advertising campaign. For example: test company | utm_campaign=test_camp |
optional UTM tags (used as needed):
Параметр UTM - метки | Значение | Пример |
|---|---|---|
utm_term | The keyword that triggered the ad to appear in Google Ads Ad group names - for Facebook Ads | utm_term=buy_shoes |
utm_content | Information that helps differentiate between ads if other parameters or ad names on Facebook match | utm_content=text |
Also, the http://leeloo.ai platform supports dynamic URL parameters, which can be added by a source of advertising traffic each time an ad is clicked. Using this information, you can highlight the ads from which the highest share of advertising reach comes or what type of ad was selected.
Our service can accept and transmit most dynamic URL parameters. Let's look at the main ones that can be found on the most popular advertising platforms.
Параметр | Значение | Пример |
|---|---|---|
source_type | Type of platform on which the ad was displayed | search - search platform; |
source | Site name | site domain (url) - when displayed on networks; |
addphrases | Is this display triggered by automatically added phrases? | yes—show one of the additional phrases; |
position_type | Block type, if the impression occurred on the search results page of the advertising platform | premium - special placement; |
position | The exact position of the ad in the block | 0 - ad was shown in advertising networks |
keyword | Key phrase for which the ad was shown (for Google, Yandex) | Keyword text without negative keywords |
network | Site type: search or context (for Google Adwords) | g (Google Search), s (Search Partners) or d (Display Network) |
placement | Platform, only for (KMS) | address of the site where the ad was clicked (homepage) |
adposition | Ad position | 3t2 (3-page, t - position at the top, 2nd place) or none (KMS) |
creative | Unique ad ID | 16541940833 (to see your Facebook ID, add the appropriate column to the tab) |
matchtype | Match type of the keyword for which the ad was shown | e (exact match), p (phrasal) or b (broad) |
keyword | The keyword for which the ad was shown on the display network or search network | guitar case |
device | Device type | m (mobile phone), t (tablet PC) or c (computer, laptop) |
target | Placement category (for placement targeting only) | Cooking |
ifsearch:search | Display on search | Search |
ifcontent:content | Display on display | Content |
adtype | Ad unit type (only for campaigns targeting products) | pla (product advertisement), pe (extension “additional information about the product”) |
devicemodel | Device brand and model | Apple+iPhone |
ifmobile:mobile | Display on a mobile device. After the colon, you can specify the value you need. | mobile |
gclid | Automatic URL tagging to track ad performance in Google Analytics |
These are the main parameters of UTM tags that our system can save and transmit to third-party resources so that we can trace the entire client path from different traffic sources.
If you want to transfer YouTube tags at the required stage of the sales tunnel by sending an external request, enter the following text in the Body field of the request:
{{SUBSCRIBER_DATA|UTM_MARKS|default}}
Where default is a “backup option” that is substituted if the client has any UTM value field that is empty.
UTM tags will be saved for the user if he goes to an external resource using a “link” button. With any other transition methods, the redirect will not work!