...
UA |
|---|
...
...
...
| Table of Contents |
|---|
...
|
...
|
...
|
...
|
...
| Table of Contents |
|---|
...
|
Description
Track the performance of your company’s activities across sales funnels using CAC, LTV, ROI metrics. Add expense data to the system, generate reports, and evaluate
...
performance using graphs in the Analytics section of the platform:
...
The Analytics section consists of 5 tabs:
...
– contains complete analytics
...
on sales funnels.
...
– allows you to add expense data to the system
...
...
– contains analytics on
...
Facebook ad campaigns.
...
Synchronization with
...
an FB marketing account is required to
...
retrieve data
...
...
– allows you to
...
generate reports on sales plans, dialogues, or
...
specific LGTs and traffic sources.
Messages – contains analytics on the number of messages sent
...
via messengers.
Sales Tunnel
...
Analytics
Evaluate the effectiveness of sales
...
funnels, lead generation tools,
...
traffic sources
...
, and
...
overall company
...
performance using the
...
funnel analytics table.
The
...
Funnels tab
...
offers 3 analytics display modes:
...
Table
...
– a table format where you can select up to 21 key performance indicators
...
for the entire period or a
...
specific timeframe
...
Table & Chart – a summary graph
...
displaying Subscriptions, CAC, LTV, and a table
...
with up to 4 selected indicators
...
.
...
...
Charts – visual charts generated based on
...
selected parameters.
...
| Info |
|---|
...
Each display mode allows you to view analytics for:
|
...
🔹 Analytics for deleted objects cannot be viewed. |
Analytics table for a specific tunnel
...
Table structure
...
Table Mode
Total – displays the sum of all data from all
...
funnels over the company’s lifetime. Even if you delete a
...
funnel,
...
its data remains in the Total value.
...
Below “Total” – a list of the company’s
...
active funnels is displayed.
| Info |
|---|
Newly created funnels will not appear in the table until they receive data (e.g., at least one click on an LGT link). Once data is collected, the funnel will appear in the table within 1-2 minutes. |
To
...
view LGT analytics, click on
...
a funnel name. This will expand the list of lead generation tools
...
.
...
LGT type (e.g., link, widget
...
) is displayed before the LGT name.
...
...
The statistics for a lead generation tool are
...
formed based on the traffic sources
...
linked to it.
🔹 To open traffic source analytics
...
, click on the
...
lead generation tool
...
name.
You will see two traffic source categories:
FB
...
– traffic generated by inserting
...
an LGT link
...
into a Facebook ad.
LEELOO
...
– manually created traffic sources
...
within the lead generation
...
tool’s constructor + the default traffic source
...
, which is automatically created
...
when
...
an LGT is set up.
...
To view analytics for LEELOO traffic sources, click on the "LEELOO"
...
category name.
...
The standard and created traffic sources will be displayed:
...
Graph and table
...
...
Metrics are automatically updated as users interact with the funnel.
Example:
A website visit (via a widget) adds +1 to Views.
Clicking on a widget button adds +1 to Clicks, etc.
...
Metrics can be customized using the "Column Settings" button.
The table adjusts based on selected metrics.
...
Table and Chart
...
In this mode, the graphs for "Subscriptions" and "CAC & LTV" are displayed.
By default, data is shown for the entire company’s history, along with a table containing up to 4 selected metrics.
When selecting a specific funnel or LGT, the graphs and table will display
...
only that funnel’s data.
Comments in Analytics
You can
...
add a comment, which will be saved permanently and cannot be edited or deleted.
...
Comment visibility depends on where it was added:
If added in a funnel’s analytics, it will be visible
...
only in
...
that funnel’s analytics
...
.
...
If added in an LGT or traffic source’s analytics, it will
...
be visible only in that specific LGT or traffic source analytics.
...
Chart
...
In this display mode, you can
...
generate resulting
...
charts for all
...
funnels or select specific
...
funnels for comparison.
Selecting tunnels for plotting.
Selecting the parameters by which the graphs will be built.
...
Select a tunnel
...
Specify the fields for comparison
...
Click the "Compare" button
...
We see a graph with all the parameters we specified.
...
Performance indicators
The sales tunnel performance table contains 21 indicators. Depending on the stage of the client’s sales tunnel, data will be automatically added to the table. For example, when you go to a site with a widget, +1 will be added to Views. When you hover over the widget button (opening the widget), +1 will be added to Clicks, etc.
...
Their display in the table can be configured using the "Column Settings" button. Depending on the number of indicators you select, a table display will be generated.
Reach - following a link to a lidentul, a site with a widget, form or pop-up window:
All;
unique - only the first transition in the same browser is considered (provided that cookies have not been cleared).
...
...
Once the graph is generated, view the results:
...
Expenses
...
Reach – clicks on the lead generation tool (LGT) link, website widget, form, or popup:
All – total number of clicks.
Unique – counts only the first click in the same browser (if cookies are not cleared).
Impressions – number of hovers (on mobile – taps) on a widget button, clicks on a
...
popup button,
...
LGT link
...
All;
...
openings, or form openings:
All – total number of impressions.
Unique – counts only the first hover (on mobile
...
– tap) in the same browser
...
(
...
if cookies
...
are not
...
cleared).
Subscriptions
...
– the number of
...
All;
...
users subscribing via any messenger:
All – total number of subscriptions.
Unique – unique subscribers.
If the same person
...
subscribes to multiple funnels or LGTs within the same funnel via the same bot,
...
they are counted as one unique subscriber
...
.
Example: 1 person
...
subscribes to
...
a funnel = 1 unique subscriber.
If
...
this same person
...
subscribes to 5 LGTs
...
subscriber price - calculated using the formula: expense / unique subscribers;
conversion to subscription - calculated using the formula: unique subscribers / unique views (this indicator on the platform is called Reach) *100.
...
in the same funnel, they are still counted as 1 unique subscriber, and each LGT will reflect 1 unique subscriber.
🔹 Subscriber Cost = Expenses / Unique Subscribers
🔹 Subscription Conversion Rate = (Unique Subscribers / Unique Views) × 100
...
Orders – the number of completed orders (transitions to payment systems from offers):
...
total number of orders;
...
conversion to order - calculated by the formula: total number of orders / unique subscribers * 100.
...
Sales - number of successful sales:
...
total number of sales;
...
number of unique buyers;
...
conversion to purchase - calculated by the formula: total number of sales / unique subscribers * 100.
...
CAC is the cost of attracting one customer. Calculated using the formula: Expense / unique customers.
...
LTV is the total profit per client. Calculated using the formula: Gross income / unique customers.
...
ROI is an indicator of return on investment. Calculated using the formula: (Gross income - Expense) / Expense*100.
...
Wed. check - average purchase price. Calculated using the formula: Gross income / total sales.
Total Orders – all orders.
Order Conversion Rate = (Total Orders / Unique Subscribers) × 100
Sales – the number of successful transactions:
Total Sales – total completed sales.
Unique Buyers – number of distinct customers.
Purchase Conversion Rate = (Total Sales / Unique Subscribers) × 100
CAC (Customer Acquisition Cost) = Expenses / Unique Buyers
LTV (Lifetime Value) = Gross Revenue / Unique Buyers
ROI (Return on Investment) = ((Gross Revenue - Expenses) / Expenses) × 100
Average Order Value (AOV) = Gross Revenue / Total Sales
Gross Revenue – total revenue from all purchases, including manually added
...
revenue in the Accounting tab.
...
Expenses – total ad spend from Facebook Ad Account + manually added expenses in the Accounting tab.
Net
...
Revenue = Gross Revenue - Expenses
Facebook marketing account
Facebook connection with Leeloo
| Tip |
|---|
If you have a marketing account |
...
running an ad campaign that directs traffic to lead generation tools, we recommend synchronizing with it. |
To do this
...
you need:
Connect your Facebook account to Leeloo.
...
Select a marketing account
...
and click connect.
...
Click “Sync New”, or if you have previously connected, click “Sync Existing” and select a page.
...
| Info |
|---|
Synchronization runs automatically every 24 hours. You can manually update Facebook analytics data |
...
at any time by clicking |
...
the same button. |
| Widget Connector | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
In updating the platform to version 0.41.0, we added the ability to view Analytics for a specific Facebook page. To do this, go to the Analytics page, Facebook tab and click on the "Add FB user token" button.
...
You can copy this token when you go to the FB page connection page. To do this, open Settings - Messengers and click on the "Get FB token" button. After you select the FB page you need, you will have a field where you can copy the token and paste it into the Analytics settings on your account.
...
In order for synchronization of Leeloo with Fb marketing account to work correctly, you need to:
synchronize your Facebook account from which you will “display” advertising
Create advertising on the side of the advertising account
3. Create an LGT for this advertising campaign on the http://Leeloo.ai platform. One ad = one LGT. It is important!
4. Open the settings of your FB advertisements, which are located in the advertisement and in the “Site URL” field - indicate the link to LGT
...
Go to Analytics → Facebook and click "Add FB User Token".
...
Facebook Marketing Sync with Leeloo
For correct synchronization with Facebook Marketing Account:
Sync your Facebook Ad Account (the one running the ads).
Create your ad in the Facebook Ad Manager.
| Note |
|---|
In Leeloo.AI , create an LGT for this campaign (one ad = one LGT). |
Insert the LGT link into the "Website URL" field in your Facebook ad settings.
...
n the "URL Parameters" field, add:
leeloo_sync_ad_id={{ad.id}}
...
If
...
UTM parameters
...
are already set, simply append this parameter.
Order does not matter.
...
5. After adding links, you need to return to the Analytics - facebook section on the http://Leeloo.ai platform and re-synchronize your advertising account
...
6. after that, click on “+” and expand the advertising account to see all the advertising campaigns that are in it. In the window that opens, find the field where you need to indicate LHT and select the LHT that was added to the advertisements
...
Return to Analytics → Facebook inLeeloo.AI and re-sync your ad account.
...
Click “+” to expand your ad account and view all campaigns. Locate the field to assign an LGT and select the LGT linked to your ads.
...
After that, you can launch an advertising campaign and in the Analytics - Tunnels section, by selecting the tunnel you need and LGT, you will see the
...
“FaceBook” tab, where there will be statistics on your ads and you will be able to
...
analyze it.
...
| Info |
|---|
If you have |
...
synchronized your Facebook ad account and |
...
specified your own traffic sources in your ads, |
...
the system |
...
may override them with those |
...
generated through Leeloo.aisynchronization with the Facebook |
...
Marketing Account. |
| Info |
|---|
...
Important Notes for Facebook Business Manager Synchronization: 🔹 You cannot use personal business accounts when setting up synchronization |
...
between Facebook Business Manager and Leeloo. 🔹 On the screenshot, personal accounts and business accounts are |
...
marked with a red |
...
frame. ✅ To ensure proper synchronization, you must use |
...
only Business |
...
Accounts. |
...
Messages
...
Tab
The
...
Messages
...
tab contains analytics on the number of messages sent
...
via messengers.
...
You can view the number of sent messages
...
by messenger or communication channel for a selected time period
...
: today, week, or month.
...