Button constructor
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1. Introduction
Buttons are convenient, intuitive, and attractive elements in your messages to users. They allow quick option selection, improve user experience, and help achieve business goals.
Tracking target actions and working with analytics is easiest through button clicks. Using a concise call to action in the button text can significantly increase sales funnel conversions.
Currently available: 10 buttons for Telegram and 3 buttons for other messengers.
From this guide, you will learn:
how button functionality and their synchronization work;
what states and sending options for buttons exist;
what types of buttons are available and how to configure them.
2. Key Terms
Term | Explanation |
|---|---|
Button | An interactive message element with specified text and action. Added to "Text" or "CardBox" elements. |
Button Synchronization | Duplication of a button across all communication channels. In messengers with a 3-button limit, only the first three buttons are duplicated. |
Button Type | The action performed when clicked: opening a link, sending a template, opening an offer, subscription, etc. |
LGT | Lead Generator — a tool for subscribing users to a funnel. |
3. Functionality Overview
3.1. Button Limits
Up to 10 buttons can be added in Telegram, and up to 3 buttons in other messengers.
Important: in other messengers, the limit remains unchanged at 3 buttons. When using content synchronization mode to other messengers, only the first three buttons are duplicated.
3.2. Button Functionality
Buttons allow structuring content and providing users with various action options. Buttons are added to "Text" and "CardBox" elements — no more than three buttons per element (10 for Telegram).
3.3. User Tracking and Statistics
You can track users who clicked on a button, monitor those to whom it was sent, block buttons after sending, and view statistics for each button: number of sends, clicks, unique sends, and unique clicks.
3.4. Synchronized Buttons
The "Synchronization" function shows whether a button is synchronized across all messengers. Clicking opens a menu with all communication channels where this button is added. To remove a channel, click the cross.
3.5. Button States
Warning that buttons are not synchronized:
Warning that the button contains errors:
Active Button — clicking triggers the action.
Inactive Button — the button is sent to the user, but clicking does not trigger any action. Highlighted in red in the funnel.
Allow one click for a group of buttons — if enabled, clicking one button in the funnel disables the others.
Send Statistics Button — clicking opens a window with statistics: number of sends, clicks, unique sends, and unique clicks.
3.6. Button Sending Options
Buttons arranged in a single row.
Buttons arranged in a single column.
Ability to change button arrangement (Telegram only).
4. Button Types
Link — opens a link when clicked.
Template Call — sends a message template when clicked.
Buy — opens an offer (with partial payment option).
Subscribe — subscribes to a specific funnel.
Payment Completion — used to complete partial payments.
Phone Number — initiates a call to the specified number (Facebook only).
Unsubscribe — allows users to unsubscribe from the sales funnel (similar to the /stop command).
Link Transition — redirects the user to the next block in the sales funnel.
5. Creating and Configuring Buttons
5.1. Link
Enter the button name. The user will see this text. Maximum length — 20 characters.
Select the button type: "Link".
Insert the link.
We do not recommend inserting a link to an offer! In this case, the order will not be tied to a specific subscriber. Insert the offer in a "Buy" type button.
Effect on click: opens the link. Equivalent to the user clicking a simple link.
5.2. Template Call
Enter the button name. Maximum length — 20 characters.
Select the button type: "Template Call".
Start typing the message template name — a list of created templates will appear. Select the desired template.
Effect on click: the message attached to the button is sent to the user. If the template lacks elements for the messenger channel where the click occurred, nothing will be sent.
5.3. Buy
Enter the button name. Maximum length — 20 characters.
Select the button type: "Buy".
Start typing the offer name — a list of created offers will appear. Select the desired one.
Effect on click: the offer attached to the button opens in a new tab. After order creation, order information will be added to the subscriber's card who clicked the button.
5.4. Subscribe
Enter the button name. Maximum length — 20 characters.
Select the button type: "Subscribe".
Start typing the LGT name like "Subscription Button" — a list of created LGTs will appear. Select the desired LGT.
Effect on click: subscribes to the funnel linked to the LGT.
5.5. Payment Completion
Enter the button name. Maximum length — 20 characters.
Select the button type: "Payment Completion".
If you have an offer with partial payment, this button can be used to complete the payment.
5.6. Phone Number
Enter the button name. Maximum length — 20 characters.
Select the button type: "Phone Number".
Specify the number to be called.
Effect on click: a mobile call will be made to the specified number.
Note: the "Phone Number" button can only be added for Facebook.
5.7. Unsubscribe
Enter the button name. Maximum length — 20 characters.
Select the button type: "Unsubscribe".
Effect on click: the user will be unsubscribed from the sales funnel. Works identically to the /stop command.
5.8. Link Transition
Buttons can be linked directly to specific blocks in the sales funnel. Simply drag the link from the button to the desired block type to set the sequence. To have the next block appear on button click without sending a message, create an empty message template and set the button type to "Link Transition".
6. Related Instructions
Instruction Name | Purpose |
|---|---|
Message Builder: element types, settings, limitations. | |
Message Templates: creation and configuration. | |
Offers: creation and configuration. |