FB retargeting

The Leeloo.ai platform provides an opportunity to collect the audience that received the tunnel messages and attach it to an ad set group on Facebook. This can be done by attaching an ad group to a specific tunnel block, after which customers who receive it will be added to the audience of the attached Facebook ad set. The audience that you have collected from the block of the sales tunnel is updated dynamically, all those who pass through the block after you have created an audience, get into it.

To set up FB retargeting:

Log in to the FB account on the platform and synchronize with the FB business account (in the Analytics and reports section, the Synchronize button);

Open

1.1 Tthe "analytics" section

1.2 - The Facebook section

1.3 - button to establish a connection with Facebook and refresh permitions to add FB marketing account.

1.4 - button to sync Analytics and Facebook marketing account.

1.5 - button for local data synchronization of already linked ads Manager

2. Go to the section “sales tunnels”, open your tunnel, and on “message” blocks or “start brunch” (pink one) block you can open the FB retargeting settings window.In order to do it, press right button jf your mouse on the block, and choose FB audience tab.

Open

On the screen you can see, selection field for customizing audience in FB retargeting, "save" button, the “close” button closes the ad settings constructor.

After that, the subscribers who will receive messages from this block of the tunnel will be added to the audience for the selected set of Facebook ads. It is also dynamically updated on all users who pass the tunnel block and only works for FB subscribers.