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1. Introduction

Definition

Smart Sender is a Leeloo.AI tool for sending a one-time mass message to a selected segment of an already-subscribed audience. The section is used during the Engage, Convert and Analyze stages of the customer lifecycle.

Unlike trigger-based messages in a Sales Tunnel, Smart Sender is a one-shot mass communication launched manually. It uses the Filter Panel to select a segment, the Message Builder for content, and the client's Communication Channels for delivery. Sending statistics flow into Analytics and into the Client's Card.

B2B operator (marketer, project manager, company owner) builds a segment in Audience, fills out the message in the Message Builder, chooses the primary communication channel, sending speed, date/time and launches the mailing. They also track its effectiveness through the statistics table.

B2C client receives the mailing in the channel they are subscribed through (Telegram Bot, Telegram Business, Facebook Messenger, Instagram, WhatsApp, Viber, SMS or Email). To the client this looks like a regular message from the brand — with text, media, and «Buy» / «Link» / «Message» buttons.

Every send is recorded in the Client's Card: the fact of receiving the mailing, opens, button clicks, placed orders and sales are all stored. These events become available for further filtering and segmentation in Audience and Sales Tunnels.

After reading you will understand

• what Smart Sender is and how it differs from a Sales Tunnel

• how the section connects to Audience, Message Builder, Communication Channels, Client's Card and Analytics

• what metrics make up the table of sent and scheduled mailings

• how to create a new mailing: channel → content → save

• how to choose an audience segment during the Audience Settings step

• how to set the primary communication channel, date/time, time zone and sending speed

• what statuses (in progress, sent, stopped) reveal about a mailing's state

• how to read the statistics of a sent mailing and which metrics messengers return

• what actions (delete, copy, stop) are available after creating a mailing

Purpose

Smart Sender is a tool for one-shot mass communication with an already-subscribed audience. The section's USP is a precise reach-out to a chosen segment at the right moment without building a separate tunnel: the marketer filters subscribers by any attribute, writes a message, and sends it immediately or on schedule.

At the Engage stage the section is used to re-activate a segment of subscribers that stopped replying to tunnel messages, or to warm the audience up before a new product launch. The job-to-be-done — bring the client's attention back and move them into an active conversation again.

At the Convert stage Smart Sender works as a direct call-to-action: the marketer pushes an offer (promo code, time-limited deal, new price) to a high-intent segment and closes the sale via the «Buy» buttons in the message. The job-to-be-done — close the deal through a direct CTA.

At the Analyze stage the sent-mailing statistics table (sent / delivered / opened / clicks / orders / sales / unsubscribed) gives the B2B operator precise data on the effectiveness of a specific message. The job-to-be-done — evaluate effectiveness and decide on the next mailing (when to send, in which channel, with what offer).

2. Section overview

The Smart Sender section opens from the Leeloo.AI left menu and contains a table of all sent and scheduled mailings with extended statistics for each.

Table columns:

1. Date and time of the mailing.

2. Status of the mailing. Possible values:

3. — IN PROGRESS — mailing is being sent.

4. — SENT — mailing has been sent.

5. — STOPPED — mailing was stopped by the operator.

6. Mailing name — clicking the name opens the mailing's properties.

7. Scheduled — number of recipients included in the audience at the moment of creation.

8. Sent — how many of the selected recipients received the mailing.

9. Failed — how many recipients did not receive the mailing. Typically indicates that users have blocked messages from the bot.

10. Delivered — number of recipients who definitely received the mailing. Correct delivery reports are returned only by Facebook and Viber.

11. Opened — number of recipients who viewed the message. Correct open reports are returned only by Facebook and Viber.

12. Clicked Buy — number of clicks on «Buy» buttons.

13. Clicked link — number of clicks on «Link» buttons.

14. Click on the button with the message — number of clicks on «Message» buttons.

15. Order — number of orders placed through the «Buy» button of the mailing message.

16. Sales — number of successful sales via the «Buy» button of the mailing message.

17. Actions — delete the mailing from the table, create a copy for further editing and sending, stop the mailing.

3. Creating a mailing

Creating a new mailing consists of four steps: creation, filling channels with content, configuration through the message builder, and saving.

1. Go to the «Smart Sender» section and click the «+ Create New» button.

2. Fill in the necessary communication channels with content.

3. Add the necessary blocks to the message builder and fill them with content. In the example only the «Text» block is used.

4. After filling in all the fields, click the «Create» button.

4. Audience settings

At this step you select the audience segment that will receive the mailing.

1. Go to the «Audience Settings» section. By default you will see a list of subscribers only with status Enabled — i.e., only active (non-unsubscribed).

2. To select recipient groups, use the Filter Panel at the top of the window. See the Filter Panel guide for details.

3. The number of recipients at the moment of creating the mailing is shown at the top of the table.

5. Final settings

At this step the sending parameters are set: primary channel, date and time, time zone and speed.

1. Click «Final Settings» to move to the sending parameters.

2. Choose the primary communication channel for the mailing.

3. Set the date and time of sending. To send the mailing right now — click «Immediately». To delay sending — enter the date and time and click «Save and activate sending». You can also choose the time zone in which the mailing will be sent.

4. Set the sending speed.

6. Statistics of a sent mailing

After sending, the table of mailings reveals the full statistics. Table columns:

1. Recipients — number of recipients included in the mailing.

2. Sent — total number of messages successfully sent through the platform.

3. Failed — number of messages that failed to send due to errors.

4. Delivered — number of messages successfully delivered to recipients.

5. Opened — number of recipients who opened the message.

6. Clicked Buy — number of recipients who clicked the «Buy» button in the message.

7. Clicked link — number of recipients who clicked any link in the message.

8. Click on the button with the message — number of clicks on interactive buttons added to the message.

9. Order — number of orders placed through the message.

10. Sales — number of successful sales after interacting with the message.

11. Successful — number of messages that reached the recipients and were opened/accepted (in percentages and absolute numbers).

12. Unsubscribed — number of recipients who unsubscribed from the mailing after receiving the message.

13. Message content error — number of messages that were not sent due to errors in the text, media files or formatting.

14. Traffic channel error — number of messages not delivered due to technical issues with the platform or communication channel.

15. Technical failure — number of failures related to internal technical problems.

7. Video overview

Related guides

Key terms