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Track the performance of your company’s activities across sales funnels using CAC, LTV, ROI metrics. Add expense data to the system, generate reports, and evaluate performance using graphs in the Analytics section of the platform:

The Analytics section consists of 5 tabs:

1. Tunnels – contains complete analytics on sales funnels.

2. Expenses – allows you to add expense data to the system.

3. Facebook – contains analytics on Facebook ad campaigns. Synchronization with an FB marketing account is required to retrieve data.

4. Reports – allows you to generate reports on sales plans, dialogues, or specific LGTs and traffic sources.

5. Messages – contains analytics on the number of messages sent via messengers.

Evaluate the effectiveness of sales funnels, lead generation tools, traffic sources, and overall company performance using the funnel analytics table.

The Funnels tab offers 3 analytics display modes:

1. Table – a table format where you can select up to 21 key performance indicators for the entire period or a specific timeframe

2. Table & Chart – a summary graph displaying Subscriptions, CAC, LTV, and a table with up to 4 selected indicators.

3. Charts – visual charts generated based on selected parameters.

Total – displays the sum of all data from all funnels over the company’s lifetime. Even if you delete a funnel, its data remains in the Total value.

Below “Total” – a list of the company’s active funnels is displayed.

To view LGT analytics, click on a funnel name. This will expand the list of lead generation tools.

LGT type (e.g., link, widget) is displayed before the LGT name.

The statistics for a lead generation tool are formed based on the traffic sources linked to it.

🔹 To open traffic source analytics, click on the lead generation tool name.

You will see two traffic source categories:

1. FB – traffic generated by inserting an LGT link into a Facebook ad.

2. LEELOO – manually created traffic sources within the lead generation tool’s constructor + the default traffic source, which is automatically created when an LGT is set up.

To view analytics for LEELOO traffic sources, click on the "LEELOO" category name.

The standard and created traffic sources will be displayed:

Metrics are automatically updated as users interact with the funnel.
Example:

• A website visit (via a widget) adds +1 to Views.

• Clicking on a widget button adds +1 to Clicks, etc.

Metrics can be customized using the "Column Settings" button.

The table adjusts based on selected metrics.

In this mode, the graphs for "Subscriptions" and "CAC & LTV" are displayed.

• By default, data is shown for the entire company’s history, along with a table containing up to 4 selected metrics.

• When selecting a specific funnel or LGT, the graphs and table will display only that funnel’s data.

Comments in Analytics

• You can add a comment, which will be saved permanently and cannot be edited or deleted.

• Comment visibility depends on where it was added:

  • If added in a funnel’s analytics, it will be visible only in that funnel’s analytics.

  • If added in an LGT or traffic source’s analytics, it will be visible only in that specific LGT or traffic source analytics.

In this display mode, you can generate resulting charts for all funnels or select specific funnels for comparison.

1. Select a tunnel

2. Specify the fields for comparison

3. Click the "Compare" button

Once the graph is generated, view the results:

• Reach – clicks on the lead generation tool (LGT) link, website widget, form, or popup:

• All – total number of clicks.

• Unique – counts only the first click in the same browser (if cookies are not cleared).

• Impressions – number of hovers (on mobile – taps) on a widget button, clicks on a popup button, LGT link openings, or form openings:

  • All – total number of impressions.

  • Unique – counts only the first hover (on mobile – tap) in the same browser (if cookies are not cleared).

• Subscriptions – the number of users subscribing via any messenger:

  • All – total number of subscriptions.

  • Unique – unique subscribers.

    • If the same person subscribes to multiple funnels or LGTs within the same funnel via the same bot, they are counted as one unique subscriber.

    • Example: 1 person subscribes to a funnel = 1 unique subscriber.

    • If this same person subscribes to 5 LGTs in the same funnel, they are still counted as 1 unique subscriber, and each LGT will reflect 1 unique subscriber.

🔹 Subscriber Cost = Expenses / Unique Subscribers
🔹 Subscription Conversion Rate = (Unique Subscribers / Unique Views) × 100

• Orders – the number of completed orders (transitions to payment systems from offers):

  • Total Orders – all orders.

  • Order Conversion Rate = (Total Orders / Unique Subscribers) × 100

• Sales – the number of successful transactions:

  • Total Sales – total completed sales.

  • Unique Buyers – number of distinct customers.

  • Purchase Conversion Rate = (Total Sales / Unique Subscribers) × 100

• CAC (Customer Acquisition Cost) = Expenses / Unique Buyers

• LTV (Lifetime Value) = Gross Revenue / Unique Buyers

• ROI (Return on Investment) = ((Gross Revenue - Expenses) / Expenses) × 100

• Average Order Value (AOV) = Gross Revenue / Total Sales

• Gross Revenue – total revenue from all purchases, including manually added revenue in the Accounting tab.

• Expenses – total ad spend from Facebook Ad Account + manually added expenses in the Accounting tab.

• Net Revenue = Gross Revenue - Expenses

To do this you need:

1. Connect your Facebook account to Leeloo.

2. Select a marketing account and click connect.

3. Click “Sync New”, or if you have previously connected, click “Sync Existing” and select a page.

Go to Analytics → Facebook and click "Add FB User Token". 

For correct synchronization with Facebook Marketing Account:

1. Sync your Facebook Ad Account (the one running the ads).

2. Create your ad in the Facebook Ad Manager.

    

4. Insert the LGT link into the "Website URL" field in your Facebook ad settings.

5. n the "URL Parameters" field, add:
   leeloo_sync_ad_id={{ad.id}}

   • If UTM parameters are already set, simply append this parameter.

   • Order does not matter.

6. Return to Analytics → Facebook inLeeloo.AI and re-sync your ad account.

Click “+” to expand your ad account and view all campaigns. Locate the field to assign an LGT and select the LGT linked to your ads.

7. After that, you can launch an advertising campaign and in the Analytics - Tunnels section, by selecting the tunnel you need and LGT, you will see the “FaceBook” tab, where there will be statistics on your ads and you will be able to analyze it.

The Messages tab contains analytics on the number of messages sent via messengers.

You can view the number of sent messages by messenger or communication channel for a selected time period: today, week, or month.