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Lead Generation Tools (LGT) are used for subscribing users to a sales funnel in messengers, SMS, or email, as well as for transferring a subscriber to another sales funnel (or another branch within a funnel).

Currently, there are 8 types of LGT, each serving different purposes.

After subscribing, the user begins the journey through the sales funnel. Upon the first subscription, they appear in the "Chats" and "Audience" sections. LGT enables the collection of contact details and other user information, which is recorded in the client card using standard and additional custom fields.

Lead Generation Tools (LGT) are created within sales funnels. To create an LGT block, open the context menu in an empty space of the desired sales funnel (right-click on Windows / two-finger tap on MacOS).

On the Leeloo.AI platform, 8 different types of LGT are available for creation.

1. Mini-Landing Page – A link that can be placed in ads and other marketing activities for lead generation in messengers, as well as for collecting subscriber information within the funnel (contact details and other data).

2. QR Code – Generates a QR code for physical marketing materials such as business cards and packaging to generate leads in messengers.

3. Widget – Placed on your website as a button in the corner, opening a lead generation tool when clicked.

4. Popup Window – Placed on your website and can be triggered to generate leads in messengers when a button is clicked, when a user attempts to close the site, or after a certain time spent on the page.

5. Form – An embedded form on your website for collecting contact and other information, after which lead generation in messengers occurs.

6. FB AD – Used for lead generation in Facebook Messenger through ads. After setup in the Meta Ads Manager, the ad post in the Facebook feed allows users to subscribe to the funnel via Facebook Messenger.

7. Subscription Button – Transfers a subscriber to another branch of the sales funnel after clicking a button in the "Message" or "Static Menu" block and allows for multiple activations, including content looping within the funnel.

8. Smart Response – Leads subscribers to a sales funnel branch after entering a keyword in the bot or through automated comments on posts/stories/Reels in Facebook and Instagram, configured in the "AI Support" section.

The setup of LGT tools (Mini-Landing Page, QR Code, Widget, Popup Window, Form, FB AD, Subscription Button, Smart Reply) consists of four main tabs that allow configuring and optimizing the lead generation process:

1. "General" Tab – Includes settings such as name, background, language, and communication channel connections (links). This section defines the basic parameters for the visual display of the LGT.

2. "Content" Tab – A block for editing the components of the LGT.
   It includes the ability to add: "Image," "Form," "Text," "Subscription Button," "Video," "Custom HTML Block," and "Offer Button," allowing customization of the LGT interface.

3. "Traffic" Tab – A section for configuring traffic sources, FB & Google analytics, scripts and CSS styles, SEO fields, as well as integration with external systems such as Google Analytics, Facebook API, and Google Ads.

4. "Ready" Tab – The final section where you can obtain the link and settings for embedding the LGT on your website, as well as preview and test the created LGT before launch.

The user can customize the LGT theme, including the primary color, text color of subscription and offer buttons, as well as the background color. Additional options are available for adjusting the shadow color and outer area. The system message language is set automatically or can be manually specified.

Below, icons of messengers (Messenger, Telegram, etc.) are displayed, through which communication with users will take place. By selecting the desired channel, the user can configure it for sending messages.

1. Block Name – The name of the LGT.

2. Creation Information – Contains data on the last LGT edit (username and time).

3. "Save" Button – Saves your LGT. Available after adding a name (item 6) and selecting a communication channel (item 10).

4. "Preview" Button – Allows you to preview your LGT before finalizing. Available after adding a name (item 6) and selecting a communication channel (item 10).

5. "Close" Button – Closes the current LGT settings when clicked.

6. LGT Name – Used to identify lead generation tools in the system (filters, analytics). Maximum length: 25 characters.

7. LGT Theme – Enables customization of the LGT style. This feature allows changing the subscription button color (if only one communication channel is selected in the LGT), the quick subscription button color (when re-entering the LGT with quick subscription enabled), and the font color.

8. Background Colors – Allows changing the background colors.

9. LGT Language – Defines the default language for the LGT. In addition to the platform's standard languages (English, Ukrainian, Russian), other languages can be configured in the "Settings / Localization" section. The selected language affects the display of system texts (quick subscription button, policy agreement text, error messages when filling out fields in the LGT).

   • If the language field is set to "Automatic," system messages will adjust to the language of the device accessing the LGT.

10. Messenger Integration (Communication Channels, Bots) – Connecting messengers to this LGT is mandatory. Each LGT must have at least one integration; otherwise, the tool cannot be saved. If you attempt to access an LGT link imported from a funnel template without a connected channel, an error 404 will occur.

11. Communication Channel – Specifies the bot connection through which content will be sent in this lead generation tool. When selecting a channel, its connection status is displayed.

12. Additional Channels – Allows specifying both a primary and additional bot for sending information, preventing client card duplication and ensuring messages are received in the same chat where the client is already subscribed.

13. Navigation Buttons – Used to switch between LGT settings tabs.

This tab is designed for configuring the content that will be displayed in your LGT (Lead Generation Tool). Here, you can manage privacy policy settings, subscription terms, and LGT width settings, as well as add various content blocks, including:

• Image

• Form

• Text

• Subscription Button

• Video

• Custom HTML Block

• Offer Button

1. "+Block" Button
   Allows adding new elements such as:

   • Image

   • Form

   • Text

   • Subscription Button

   • Video

   • Custom HTML Block

   • Offer Button

2. Content Blocks
   This LGT includes three added blocks:

   • Image

   • Text

   • Subscription Button

3. Privacy Policy
   Displays text when clicking on "Terms of Use & Privacy Policy."
   By default, the standard subscription agreement is used, but a custom privacy policy can be uploaded in the data protection settings if needed.

4. Agree to All Policies
   Defines the status of the checkbox for agreeing to the privacy policy:

   • It can be set to automatically checked when the LGT opens.

   • Or it can require manual selection before subscribing.

5. LGT Width
   Allows manual adjustment of the LGT page width:

   • Mobile (Standard) – 400px

   • Desktop – 900px

   • Custom – Set manually

In the "Content" tab, you can add content that will be displayed in your LGT, allowing you to customize it according to your needs.

1. Image – Allows adding images to the page, including file uploads or linking to external resources.

2. Video – Enables embedding videos from various platforms, including file uploads or integration with YouTube.

3. Text – Provides the ability to create text blocks with options to change font, style, and add emojis for expressiveness.

4. Form – Allows creating interactive forms to collect user information, such as contact details or feedback.

5. Subscription Buttons – Enables adding buttons for subscribing to newsletters or notifications, helping to grow the audience.

6. Custom HTML Block – Allows inserting custom HTML code, enabling the implementation of unique elements and functionalities on the page.

7. Offer Button – Enables creating buttons for performing actions, such as redirecting to another page or submitting information.

This element allows adding images to the LGT, making them visible to users on the page. You can insert an image by specifying a link to display it.

1. Image – A field where you can upload your own image for display on the LGT page.

2. Link Field – An available field for inserting an image URL, allowing the use of images hosted on external resources in the LGT.

In your LGT, along with images, you can also add videos. Videos can be inserted into the LGT page in two ways:

1. Upload a file from your device

   • Supported format: MP4

   • Maximum file size: 150 MB

   • You can upload the file directly or provide a link to it.

2. Embed a video from YouTube

   • Insert a YouTube video link or enter its ID for display in an embedded player.

1. Upload File – Click this button to upload a video file from your device.

2. Video Type – The video can be added to the LGT page in two ways:

   • File – Upload a video from your device.

   • YouTube – Insert a link or ID of a YouTube video.

3. Thumbnail – Set an image for the video preview to visually attract attention to the content.

4. Enable Autoplay – Activate this option to automatically play the video when opening the LGT.

5. Mute Video – Select this checkbox to disable sound during video playback.

6. Show Controls – Enable this option to allow users to control video playback.

7. Loop Video – Click this button to enable or disable continuous video replay.

8. Video Height – Adjusts the video scale by height while maintaining its aspect ratio.

Text field blocks allow you to create text sections with options to change font, style, and add emojis. This helps make the text more expressive and tailor it to your goals.

You can easily adjust the appearance of the text so that it harmonizes with the overall page design and attracts the attention of new subscribers.

1. Text Settings

• Font Customization – Choose from a variety of fonts to ensure your text looks exactly as needed. This allows for a unique style in each message.

• Adding Emojis – Easily insert emojis to make messages more expressive and engaging. Emojis add personality and make the text more visually appealing.

• Text Formatting – Use formatting tools to enhance readability:

  • Bold

  • Italic

  • Underlined

  • Strikethrough

  These features help emphasize key points and improve text clarity.

2. Variables in LGT

• Enables the addition of predefined variables and customer data from the client card to personalize messages.

The "Form" block allows you to collect various types of information from subscribers, such as:

• Phone Number

• Email

• Age

• Address

• Color

• Weight

and other data, which will be recorded in the client card.

1. Field Name – A field for entering the name that will be displayed in your LGT.

2. Custom Field Selection – An option to choose the type of data that can be entered or selected (dropdown list). Available types:

   • Number

   • Expression

   • Date

   • Phone

   • E-mail

3. Required Field – A setting that makes the field mandatory for completion.

   • If the field is not filled out, the subscription will not be completed, and the subscriber will receive a warning to enter the necessary data.

4. Settings – Allows you to:

   • Set a default value for the custom field (for the "expression" type with a dropdown list).

   • Define the required elements and order of the dropdown list in your LGT.

5. Navigation Buttons – Enable moving custom fields up and down within the "Form" block if two or more fields are added.

6. Delete – A button to remove a custom field from the "Form" block.

The Subscription Buttons allow clients to subscribe via one of the messengers to receive content within the sales funnel.

After subscribing, users will gain access to information and offers related to your services or products directly through their selected messenger, SMS, or email.

Available Subscription Buttons

In this section, you can add buttons for subscribing to the following communication channels:

• Facebook Messenger

• Telegram

• Viber

• Instagram

• WhatsApp

• E-mail

• SMS

Subscription Button Settings

1. Prevent Duplicate Subscriptions – If this feature is enabled, a subscriber will not be able to subscribe again to this LGT.

   • The user will receive a notification in the messenger.

   • This message can be edited in "AI Support → Standard Messages → Resubscription Restriction Message."

2. Quick Subscription – If enabled, when a user revisits the LGT, they will be offered a single subscription button for the previously selected messenger instead of a group of messenger options.

   • This helps prevent duplicate subscriptions in different messengers.

   • Learn more about this feature → (add link to instructions).

3. Enable Easy Resubscription – Allows users to resubscribe within the same LGT without receiving the resubscription restriction message from "AI Support → Standard Messages."

The Custom HTML Block allows you to create unique elements on the page by using your own HTML and CSS code. This provides full customization flexibility to develop elements that match your specific needs and style.

With this block, you can independently enhance your page by adding custom HTML tags and integrating unique elements that help highlight your content and improve user interaction.

• HTML & CSS Customization – You can apply HTML and CSS tags to create and style elements according to your preferences.

• Code Preview – After entering the code in the designated field, you will immediately see the rendered result, allowing you to evaluate the appearance and functionality of the created element.

The "Offer Button" is a button that allows users to purchase your product or service without needing to subscribe via a messenger.

Button Settings:

• Button Name – Set according to your offer.

• Button Color – Can be customized to match the design of your LGT.

To add an "Offer Button", you must select a pre-created offer in the "Sales Funnels → Offers" section.

• Button Name – Enter the text that will be displayed on your LGT.

• Offer – Select one of the pre-created offers for purchasing your product/service.

• Button Color – Customize the button color to match your LGT design.

• Text Color – Set the text color on the button to ensure good readability and contrast with the background.

The "Traffic" tab helps track traffic sources and optimize marketing strategies for more effective user acquisition.

In this tab, you can add and configure:

• Traffic Sources

• Analytics (Facebook Pixel, Google Analytics)

• SEO Fields

• Scripts

• CSS Styles

1. Internal Traffic – If this checkbox is enabled in the Traffic Settings section, orders and sales from this LGT will not be recorded.

2. Default Traffic Source Name – An automatically generated traffic source created after generating an LGT link.

3. Add Traffic Source – Allows creating custom traffic sources for detailed analysis.

4. FB & Google Analytics – Configuration of Google Analytics and Facebook Serverside API for collecting analytical data.

5. Scripts & CSS Styles – Enables customization of the LGT appearance using CSS styles and adding custom scripts.

6. SEO Fields – A section for configuring snippets for search engines and messengers, as well as managing indexing settings in search engines.

The "Traffic" tab is designed for detailed and personalized configuration of your LGT, including tracking the effectiveness of different traffic sources and user transitions.

This section helps you:

• Analyze traffic sources to understand where users are coming from.

• Optimize marketing strategies to improve conversion rates.

• Track performance and make data-driven decisions for better engagement.

1. Internal Traffic – If this checkbox is enabled, analytics for the LGT will not be recorded.

2. Traffic Source – A field for custom traffic sources, where you can set personalized names and copy links to them.

3. Ref link (Direct Link) – A direct subscription link for messengers without redirecting to the LGT.

   • Generated only for LGTs of the "Link" type.

4. Add Traffic Source – Allows creating new traffic sources for more precise analysis.

5. Open – Opens the traffic source link.

   • Clicking on it triggers a redirect containing parameters that indicate the specific traffic source.

6. Copy – Copies the traffic source link to the clipboard.

7. Delete – A button for removing a traffic source.

   • You can delete all traffic sources except the default one.

Helpful Articles:

• Checkbox "Internal"

• Traffic Source

• Mini Landing Page

1. Use Default TID – Enabling this parameter allows using all standard analytics without additional configuration.

2. Added Analytics – A list of all connected analytics systems used in the LGT.

3. Action Type – Defines the event that triggers data submission to the analytics system.

4. Analytics – A field for selecting the analytics system where events will be sent (Google Analytics, Facebook Pixel, etc.).

5. Event – Specifies the specific event that will be sent to the analytics system (e.g., Subscription, Link Click, etc.).

6. Add Event – A button to create a new analytics event that will be sent to the selected system.

If the standard editor options do not allow you to fully customize the appearance of embedded forms, widgets, and pop-ups in LGT to match your website’s design, you can follow a few simple steps for complete visual integration.

1. Script for the <head> Tag – Allows inserting external scripts into the <head> section, which will be displayed above the blocks in the "Content" tab.

2. Script for the <body> Tag – Allows inserting external scripts into the <body> section, which will be displayed below the blocks in the "Content" tab.

SEO (Search Engine Optimization) fields allow you to configure a snippet for search engines. This helps improve the visibility of your LGT in search results and optimize it for attracting more users.

1. Search Engine Indexing – This parameter enables the following meta tag:

   <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">

   • By default, this parameter is disabled.

2. Title – Allows adding a page title, which will be displayed in search engines.

3. Description – Enables adding a page description for better SEO optimization and clearer representation in search results.

4. Image – Allows adding an image that will be displayed in the snippet preview in search engines and social networks.

The "Ready" tab may look different depending on the type of LGT.

For LGT of the "Mini-Landing" type, this tab generates a ready-to-use link, which can be used in marketing activities.

When creating an LGT of the type "Widget," "Popup Window," or "Form," the "Ready" tab allows you to copy code elements for embedding them on your website.

When clicking on a created LGT, the following actions are available:

1. Copy – Copies the current LGT to the clipboard for future use.

2. Create a Copy – Generates a duplicate of the LGT.

3. Copy LGT Link – Copies the direct URL of the LGT, which can be shared with others.

4. Copy LGT ID – Copies the unique identifier of this LGT for quick navigation and tracking.

5. Open LGT Page – Opens the current LGT in a new window for easy preview and interaction.

6. Delete – Removes the LGT from the platform.

To access the LGT section, follow these steps:

1. Go to the "Sales Funnels" tab.

2. Open the desired funnel.

3. Click the LGT button (1) – this will display a list of all LGTs (2) created within this funnel on the right side of the screen.

This information panel allows you to quickly find, copy, view, and analyze LGT statistics.

Main Features:

• LGT Search – Find LGTs by name or link.

• Filter by Type – Sort LGTs based on their purpose.

• View & Analyze Statistics – Using integrated filters.

• Sorting Order Settings – Adjust display settings for better usability.

Key Information Displayed:

• Creation Date

• User who made the last changes

• Direct Access to LGT Page – Open the LGT page or view it in the sales funnel tree for further analysis or editing.

Copying Options:

• LGT Link

• LGT ID for quick access

This panel provides access to the following information and features:

1. Checkbox – Enables or disables the entire LGT statistics view.

2. Search Menu – Find LGT by name or link.

3. Filtering – Allows filtering LGTs by type.

4. Sorting Type Selection – Adjusts the display order of LGTs.

5. Statistics Filter Panel – View analytics and performance metrics.

6. LGT Type – Displays the category (mini-landing, widget, form, etc.).

7. Last Modified By – Shows the username of the last editor.

8. LGT Name – Displays the name of the created LGT.

9. Open Statistics Button – Allows viewing detailed performance metrics.

10. LGT Creation Date – Shows the date the LGT was created.

11. Connected Messenger Types – Lists integrated communication channels.

12. "Open" Button – Redirects to the LGT page (mini-landing page, etc.).

13. Copy LGT Link – Quickly copies the LGT URL.

14. Copy LGT ID – Saves the unique LGT identifier.

15. Open LGT in Sales Funnel Tree – For easy navigation and editing.