Traffic sources, UTM
- Customer Service
- Viktor Pavlenko
- Oleg Padalko (Unlicensed)
UA | US | RU |
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If you need to track the effectiveness of different traffic sources (IT), you can do this by creating UTM tags in LGT. A UTM tag corresponds to a specific traffic source.
Utm tags are a tool that helps the analytics system determine the source of traffic. The Utm tag in the http://Leeloo.ai platform is a parameter that is added to the end of the link to LGT and identifying the traffic source:
When creating an LGT, a standard traffic source is generated (Default traffic source). It does not have a UTM tag, so a link to this traffic source is equal to a link to LGT: https://wep.wf/n3yabg
How to create a UTM tag in LGT
Go to LGT settings. To do this, open the “Sales Tunnels” section and select your tunnel.
Select your LGT by clicking on it to go to the settings.
Go to the “Traffic” tab.
Click the “Add Traffic Source” button.
Enter the name of the new traffic source (this can be a website, ad, etc.).
Click “Add Traffic Source” and then “Save” to create the traffic source.
After saving, you can return to the “Traffic” tab to copy the links for placing ads.
A new window will open with LGT. In the address bar, you will see a URL like this:https://love.leeloo.ai/6dbdbp?traffic_mark=xw67mg.
As you can see, the parameter traffic_mark=xw67mg has been added to the LGT link, which is the UTM tag that identifies the traffic source.
Copy this address and paste it into the corresponding traffic source, such as a website, ad post, etc.
You can also copy the LGT link with the UTM tag by clicking the button in the traffic sources list.
In the client’s card, you can see the traffic source that brought the subscriber to you.
In the “Analytics” section, you can view analytics for each traffic source. Click on the LGT name to do this.
A list of traffic sources associated with this LGT will open. The statistics for all traffic sources are summed up to provide overall LGT statistics.
The traffic source can be deleted by clicking on the red cross; you can change their names.
You can add a traffic source only after generating a link to LGT, that is, after the Default traffic source is generated.
Traffic sources with redirect
Now the utm tags with which the user enters the platform are saved in the system behind him and are transferred to external resources when he goes to them from the sales tunnels. Thus, data on utm tags can be further used for end-to-end analytics on external resources. In the customer card you can see a set of tags with which the person signed up for your account.
Data about users' utm requests is displayed in the client card.
UTM tags are code fragments that are added to the URL and transmit complete information about each visitor’s transition, containing additional data, to web analytics systems. Each parameter in a UTM tag consists of two parts: the name of the parameter and its value.
You can see this data in the link of your LGT immediately after the “?” sign. For example:
Where:
https://wep.wf/mkuy4 - link address to your LHT,
utm_source/medium/campaign - names of UTM parameters,
facebook/target/test_camp - their values.
The meaning of UTM tags in this case:
facebook - the resource where the advertisement was placed - the source that brought the user to the site;
target - type of traffic, targeted advertising;
test_camp is the name of the advertising campaign.
Label types
Our platform supports the transmission of the following types of UTM tags:
mandatory (which must always be present in the record) example:
Параметр UTM - метки | Значение | Пример |
|---|---|---|
utm_source | The type of advertising platform on which ads are displayed. For example: Facebook, Google | utm_source=facebook |
utm_medium | Type of traffic, for example: cpc cpm target | utm_medium=cpc |
utm_campaign | Names of the advertising campaign. For example: test company | utm_campaign=test_camp |
optional UTM tags (used as needed):
Параметр UTM - метки | Значение | Пример |
|---|---|---|
utm_term | The keyword that triggered the ad to appear in Google Ads Ad group names - for Facebook Ads | utm_term=buy_shoes |
utm_content | Information that helps differentiate between ads if other parameters or ad names on Facebook match | utm_content=text |
Also, the http://leeloo.ai platform supports dynamic URL parameters, which can be added by a source of advertising traffic each time an ad is clicked. Using this information, you can highlight the ads from which the highest share of advertising reach comes or what type of ad was selected.
Our service can accept and transmit most dynamic URL parameters. Let's look at the main ones that can be found on the most popular advertising platforms.
Параметр | Значение | Пример |
|---|---|---|
source_type | Type of platform on which the ad was displayed | search - search platform; |
source | Site name | site domain (url) - when displayed on networks; |
addphrases | Is this display triggered by automatically added phrases? | yes—show one of the additional phrases; |
position_type | Block type, if the impression occurred on the search results page of the advertising platform | premium - special placement; |
position | The exact position of the ad in the block | 0 - ad was shown in advertising networks |
keyword | Key phrase for which the ad was shown (for Google, Yandex) | Keyword text without negative keywords |
network | Site type: search or context (for Google Adwords) | g (Google Search), s (Search Partners) or d (Display Network) |
placement | Platform, only for (KMS) | address of the site where the ad was clicked (homepage) |
adposition | Ad position | 3t2 (3-page, t - position at the top, 2nd place) or none (KMS) |
creative | Unique ad ID | 16541940833 (to see your Facebook ID, add the appropriate column to the tab) |
matchtype | Match type of the keyword for which the ad was shown | e (exact match), p (phrasal) or b (broad) |
keyword | The keyword for which the ad was shown on the display network or search network | guitar case |
device | Device type | m (mobile phone), t (tablet PC) or c (computer, laptop) |
target | Placement category (for placement targeting only) | Cooking |
ifsearch:search | Display on search | Search |
ifcontent:content | Display on display | Content |
adtype | Ad unit type (only for campaigns targeting products) | pla (product advertisement), pe (extension “additional information about the product”) |
devicemodel | Device brand and model | Apple+iPhone |
ifmobile:mobile | Display on a mobile device. After the colon, you can specify the value you need. | mobile |
gclid | Automatic URL tagging to track ad performance in Google Analytics |
These are the main parameters of UTM tags that our system can save and transmit to third-party resources so that we can trace the entire client path from different traffic sources.
If you want to transfer YouTube tags at the required stage of the sales tunnel by sending an external request, enter the following text in the Body field of the request:
{{SUBSCRIBER_DATA|UTM_MARKS|default}}
Where default is a “backup option” that is substituted if the client has any UTM value field that is empty.