Subscribe
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1. Introduction
Definition
"Subscribe" is a mass action in the "Audience" section that allows a B2B operator to include selected subscribers (or all subscribers in a filtered selection) into a sales tunnel and a specific block of that tunnel without the client's participation. It is a tool of the Engage stage that enables bulk inclusion of the audience into tunnels for nurturing, education, and activation.
The action runs on top of a filtered subscriber selection from the "Audience" module — it reads data from Client's Card (tags, status, subscription history, country, source), uses the Filter Panel for selection, and launches subscription to the chosen Sales Tunnel block — either immediately or on a scheduled run.
From the B2B operator's perspective (manager, marketer, account owner), this is a way to switch a segment of the audience to a new communication chain in bulk without manually subscribing each client. The operator picks a selection in "Audience", opens "Mass Actions", chooses "Subscribe", specifies the tunnel, block, and execution time — the system performs the subscription in the background.
From the B2C client's perspective, the mass action happens transparently: the client does not press a subscribe button, does not receive additional consent requests — they simply start receiving messages from the new tunnel in the same channel through which they previously subscribed (Telegram, Facebook Messenger, Instagram, WhatsApp, Viber, SMS, Email). Communication continues as usual through the same subscription.
In each selected client's Client's Card, a new subscription to the tunnel and block is recorded, the current lifecycle stage (Engage) is updated, the subscription source is fixed ("mass action", operator ID), along with the queue timestamp and the actual execution timestamp. Subscription history remains transparent — all mass subscriptions appear in the client's card on equal footing with regular LGT-based subscriptions.
After reading, you will understand:
that mass subscription is a B2B operator tool that performs the subscribe action on a tunnel on behalf of the client without their participation;
how to choose a client segment via checkboxes or "Select All" and the limitations of each mode;
how to assign the sales tunnel and the specific block where subscribers should land;
how to schedule the action for a specific date and time instead of running it immediately;
what gets recorded in the client's card after a successful mass action;
which lifecycle stage the client occupies after subscription and how that changes their communication.
Purpose
The key role of the "Subscribe" action is to bulk-enroll subscribers into sales tunnels without having to do it manually for each client. It is the foundational lever for scaling communications: one operator action → thousands of synchronous subscriptions to nurturing, education, or launching a new flow.
At the Engage stage, mass subscription is the primary instrument for including the gathered audience into nurturing tunnels. Once clients have entered the base via LGT (Mini Landing Page, QR code, form, widget, pop-up), the operator batch-sends them into tunnels: welcome series, educational flows, pre-launch nurturing, multi-step announcements. Job — with one action, activate nurturing for a large audience segment and ensure each subscriber gets a relevant message sequence at the right moment.
At the Manage stage, mass subscription is used to manage the subscription portfolio: switching segments between tunnels, loading imported clients into active flows, reactivating dormant subscribers via a new tunnel, synchronously updating communications after a strategy change. Job — maintain an up-to-date distribution of clients across tunnels and keep processes in a consistent state.
2. How to run a mass subscription
The "Subscribe" mass action runs from the "Audience" module through the mass actions panel. Below is the step-by-step sequence from opening the section to confirming the subscription.
2.1. Open "Audience"
Open the "Audience" section in the platform's left menu. This section displays the list of all account subscribers with the ability to filter via the Filter Panel (tags, statuses, subscription sources, countries, communication channels).
2.2. Click "Mass Actions"
Click the "Mass Actions" button in the top panel of the "Audience" section. A dropdown list of available mass operations over subscribers will open.
2.3. Select "Subscribe"
In the mass actions dropdown, select "Subscribe". The mass subscription configuration panel will open.
2.4. Select clients
Mark the subscribers you want to subscribe in bulk. You can use checkboxes to the left of each row in the list — this mode works only within the current page (up to 30 subscribers). If you need to subscribe a wider segment, click the "Select All" button — the action will apply to the entire filtered selection.
2.5. Choose the tunnel and block
Specify the sales tunnel and the specific tunnel block where the selected subscribers should land. The subscription starts exactly at the chosen block — this lets you bring clients in at the beginning of the tunnel or directly into the middle of the sequence (for example, to skip welcome steps for an already nurtured audience).
2.6. Set the execution date and time
Set the date and time of the mass action's execution. You can launch the subscription immediately or schedule it for a specific moment — for example, the launch of an ad campaign, the start of the workday in the audience's time zone, or the moment a new product is announced.
2.7. Click "Subscribe"
Confirm the mass action by clicking the "Subscribe" button. The system will queue the subscription and execute it in the background — at the moment of launch (immediately or on schedule), every selected client gets a new subscription to the tunnel and block, a Client's Card record, and the first step of the tunnel starts.
Related instructions
Instruction | Purpose |
|---|---|
Mass Actions — overview of all mass operations over subscribers in the "Audience" section. | |
Sales Tunnels | Description of tunnel blocks, sequence logic, and rules for choosing a block for subscription. |
Audience | Section with the list of all subscribers and filters for building selections for mass actions. |
Unsubscribe | Paired mass action — unsubscribing subscribers from sales tunnels. |
Client's Card | Central subscriber card where all their tunnel subscriptions and communication history are recorded. |
Key terms
Term | Definition |
|---|---|
Subscribe (mass action) | An action from "Mass Actions" in the "Audience" section that bulk-subscribes selected clients to a sales tunnel and a specific block of it without the clients' participation. Also called Bulk Subscribe in platform terminology. |
Mass Actions | A group of operations in "Audience" applied at once to a selected subscriber set (subscribe, unsubscribe, add tag, delete, etc.). |
Sales Tunnel | A sequence of messages and actions a subscriber goes through after subscribing. Consists of blocks (messages, delays, conditions, actions). |
Tunnel Block | A single step inside a sales tunnel. In mass subscription, you specify the exact block where the tunnel run starts. |
Audience | Platform module with the list of all account subscribers and tools for filtering, segmentation, and mass actions. |
Select All | Selection option that applies a mass action to the entire current filtered selection (not just rows visible on the page). |
Client's Card | The central data entity of the platform. Stores tunnel subscriptions, tags, statuses, communication history, and the current lifecycle stage. |
Engage | Customer lifecycle stage during which a subscriber is actively nurtured in tunnels. The primary context for using mass subscription. |
Manage | Customer lifecycle stage during which the operator manages the subscription portfolio — switching segments between tunnels and reactivating dormant clients. |